HY QUALITY AND LONGEVITY THE HANDS THAT SHAPE OUR IDEAS MEASURING OUR FOOTPRINT OUR PATH TO CHANGE The 6 principles behind our design philosophy From the very first sketches to the finished product, we adhere to 6 simple yet powerful principles. Repair, Reduce, Rethink, Recycle, Refuse and Reuse. The 6 R’s are an essential ingredient in producing stunning design that will last and has a more sustainable product lifecycle. Reduce Reducing the amount of materials and energy used in production and optimising packaging based on the ‘less but better’ principle. Repair Designing with replaceable components and honest materials, allowing designs to be repaired and refurbished over time. Refuse Resisting fleeting trends and tendencies and instead creating timeless design that lasts and stays relevant. Recycle Working with materials and components that can be separated and recycled into existing and future waste streams. Rethink Constantly exploring new and innovative ideas and more sustainable ways of living, creating and working. Reuse Creating beautiful, durable and versatile products that can be resold or passed on to the next generation. 23